Dr. Daniel Inbaraj Jublee is an Assistant Professor of Marketing at the Indian Institute of Management (IIM) Raipur, with an extensive academic and industry background. He earned his Ph.D. and MBA from the National Institute of Technology, Tiruchirappalli, after completing a bachelor’s degree in mechanical engineering from Karunya University. His teaching interests span Marketing Management, Brand Management, Retail Management, Integrated Marketing Communication, and Contemporary Marketing Theories. In addition to his academic roles, Dr. Inbaraj has significant industry experience, having served as a Senior Executive in Sales at HCL Infosystems Ltd.
Dr. Inbaraj's research interests include cause-related marketing, brand placements, the metaverse, and tourism. His work has been published in reputed journals such as the Journal of Retailing and Consumer Services and the International Review of Retail, Distribution, and Consumer Research. He has also contributed to conference proceedings and book chapters on cause-related marketing and consumer behavior.
Apart from teaching and research, Dr. Inbaraj is actively involved in various executive and faculty development programs. He regularly conducts workshops and training on topics such as research methodology, creativity, problem-solving, and digital marketing strategies. He has been invited to deliver sessions on research writing and manuscript preparation for various academic institutions.
He is also a resource person for numerous workshops and conferences and has earned several accolades for his contributions to academia.