Prof. Sourav Choudhury, an IIM Ahmedabad alumnus, is a passionate marketer, trainer, and strategist. He currently serves as a Visiting Professor at IIM Mumbai (formerly NITIE) and an Adjunct Professor at S.P. Jain School of Global Management. Prof. Choudhury is also a research scholar PhD at IIM Nagpur and FPM scholar at ISBR Bangalore. His academic involvement extends to roles as a Visiting Professor at Narsee Monjee Institute of Management Studies and Research, Mumbai, and previously as an Assistant Professor of Marketing at N. L. Dalmia Institute of Management Studies and Research, Mumbai. Prof. Choudhury brings a wealth of industry experience, having worked with Nestle and McCormick for 32 years until 2018. He is now a Management Consultant specializing in marketing and the founder of Smarketing Strategy Consulting, a venture dedicated to supporting FMCG start-ups since 2018. Additionally, he founded The Digital Business School, which offers comprehensive training in digital marketing and other digital programs. He is also a coach, mentor, and module creator with Kraftshala, an online platform that provides B-School students with industry-relevant knowledge in marketing and sales. Prof. Choudhury further contributes as a trainer, coach, and mentor at MSMEx, a platform for MSME training and coaching, and YSI (Young Skill India), an AICTE-approved venture for skill development.