Digital Transformation: Navigating the Digital Shift

Prof. Bikramjit Rishi is a Professor in Marketing at the School of Management & Entrepreneurship (SME) at Shiv Nadar Institution of Eminence (SNIoE) (Deemed to be University) – Delhi (NCR). He has spent nearly two decades making significant contributions to the success and growth of the marketing discipline. His research has been published in several A & B league journals such as the Asia Pacific Journal of Marketing & Logistics, Journal of Consumer Marketing, Journal of Global Information Management, Marketing Intelligence and Planning, Journal of Brand Management, Australasian Marketing Journal, Journal of Financial Services Marketing, Journal of Marketing Communications, Social Responsibility Journal, Journal of Promotion Management, Journal of Systems and Information Technology, Borsa Istanbul Review and VINE Journal of Information and Knowledge Management System. His cases are published and listed in Harvard Business School Publishing (HBSP), Ivey Publishing, Emerald Emerging Markets Case Studies (EEMCS), Asian Case Research Journal (ACRJ), Asian Journal of Management Cases (AJMC) and Emerging Economies Case Journal. He has also published several edited books on social media marketing, marketing research, and consumer behaviour and a textbook in the domain of social media marketing. He has been a faculty fellow at the doctoral consortiums supported by the American Marketing Association (AMA) and the Academy of Indian Marketing (AIM). He has designed and delivered many training programs on marketing for Hindustan Coca-Cola Beverages Limited (HCCBPL), Maruti Suzuki India Limited (MSIL), Apollo Tyres Limited, APL Apollo Tubes Limited, Jubilant Foods, and RITES Limited.

Dr. Rajesh Kumar Maurya is a senior academician, researcher, and author with more than 23 years of experience in computer science education, research, and academic administration. He is currently an Senior Faculty at the NMIMS School of Mathematics, Applied Statistics & Analytics (NSoMASA), Mumbai, and a Ph.D. research guide in Data Science. Dr. Maurya holds a Ph.D. in Computer Science and a broad academic foundation including M.Tech (CSE), M.Phil (IT), MCA, MBA (Information Systems), and M.Sc (CS). His expertise spans Machine and Deep Learning, Generative AI, Cybersecurity, Spatial Analytics, and Digital Forensics.
Previously, he held several leadership roles, notably serving as Associate Professor and Associate Dean at DES’s Navinchandra Mehta Institute of Technology & Development, and as IT Administrator and Course Coordinator at S.K. Somaiya College. These roles reflect his commitment to shaping institutional growth and fostering learning environments. He has authored over 20 books with publishers such as Wiley and Dreamtech Press, covering topics from programming and compiler design to AI, cybersecurity, and digital literacy. He is a contributing member on Boards of Studies in multiple universities and plays a key role in curriculum development since 2005 to curriculum under NEP 2020 reforms.
In addition to his academic roles, Dr. Maurya serves as a technical consultant to IT firms and government agencies, including the Directorate of Forensic Science Laboratories, Government of Maharashtra. He is frequently invited as a resource person for Faculty Development Programs (FDPs), refresher courses, and national workshops on cybersecurity, AI, and data science. His involvement bridges the gap between theoretical instruction and practical, real-world application.
This book reflects his mission to empower learners, educators, and professionals with essential knowledge and tools for navigating the digital world securely and responsibly.