Entrepreneurship in 21st Century

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Dr. Anand Dhutraj

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Entrepreneurship in 21st Century

Dr. Anand Dhutraj

Author	Dr. Anand Dhutraj

Salient feature:

Comprehensive Coverage: The book spans from foundational knowledge on entrepreneurship through to advanced topics, providing a full spectrum of essential information across all stages of business development.
Practical Application: Each chapter includes detailed guidance on applying theoretical concepts to real-world scenarios, complemented by step-by-step tutorials, case studies, and practical examples that ensure readers can implement what they learn.
Diverse Perspectives: It offers insights into various types of entrepreneurships, including social entrepreneurship and digital business models, reflecting the diversity and dynamism of the field today.
Expert Advice: The text draws on the latest research and advice from seasoned entrepreneurs and academics, offering cutting-edge strategies and proven tips for success.
Interactive Learning: Each chapter concludes with summary points, references for further reading, and discussion questions designed to reinforce learning and encourage deeper exploration of topics.

Bonus Chapter on Design Thinking: This bonus chapter introduces design thinking as a problem-solving approach that fosters innovation and creativity in entrepreneurship. It provides a practical framework for applying design principles to develop user-centric products and services, enhancing the book’s utility for entrepreneurs aiming to create impactful and successful ventures.

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Categories: Engineering, Management

Description
Meet The Author

Description

This book provides a robust foundation for aspiring entrepreneurs and seasoned business owners alike, offering a comprehensive guide through the journey of entrepreneurship. It begins with the essentials, exploring the entrepreneurial mindset, the historical evolution of entrepreneurship, and its pivotal role in the economy. The text then delves into practical frameworks for idea generation and opportunity recognition, essential for identifying viable business ventures.
Transitioning from theory to application, the book guides readers through building their businesses, discussing the creation of effective business models, the intricacies of market research, and the critical steps of financial planning and legal considerations.
For those ready to operate and grow their venture, the book offers strategies for marketing, sales, and operations management, along with specialized topics on digital entrepreneurship, scaling strategies, and social responsibility. This guide is an indispensable resource for navigating the complex landscape of modern entrepreneurship, providing actionable insights and tools to thrive in today’s competitive environment.

Dr. Anand Dhutraj

Anand Dhutraj, an IITB-IIMC alumnus, is a dynamic entrepreneur, accomplished author, academician, and seasoned leader in business strategy and operations, boasting over two decades of experience catalyzing growth of MNCs across diverse industries in different geographic areas of the world. With a track record spanning multinational corporations and pioneering startups, Anand excels in driving organizational success. As a published author having published groundbreaking books on Family Business which are successful entrepreneurial ventures, Anand brings a wealth of expertise in entrepreneurship, strategy development, process enhancement, and team cultivation. As a dedicated mentor, he empowers startups with strategic insights and bridges the gap between theory and practice for aspiring professionals by guiding startups and organizations through fund raising and management with a pragmatic, cost-effective approach.