UI Design : Key to Captivate User Understanding


This book can be useful to a wide range of readers such as UX designers, project managers and entrepreneurs. The book keeps the potential of being a friendly guide to look up for reference material, for design beginners as well as experts.
It provides information related to various concepts of the subject, along with related scientific studies, that can help you create intuitive designs, that can provide users with better user experiences, based in the reader›s requirement they can read the book through of can directly reference to subtopics, as the chapters have got clear relations and work in forward direction.
For better comprehension of the topic each chapter includes an introduction that explains what the chapter covers, and at the end a summary of the chapter, some exercises, review questions, and some MCQs are given, to provide readers with the capacity to test their understanding.
Well Dan Saffer – Microinteractions, once said “It’s the little things that turn a good digital product into a great one.” adding to the above mentioned little things, to understand this concept better we have introduced to readers the various case studies of UX .

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A quote by Paul Rand.

“Design is so simple, that’s why it’s so complicated.”


Making a good design is not as easy a task as it seems in the beginning, and a UX (User Experience) designer at all levels, be it a beginner or an expert always has something new to learn, and enhance the designing skills.

Considering the above stated fact we have introduced our new book which is based on User Interaction Design and Experience. The book is aimed to help you in finding valuable concepts, easy to understand examples, tricks and guidelines in the world of UX design. This book can serve to be an absolute guide for the readers who want to learn UX design from the very fundamental concepts, as this book will take you into the world of design and help you perceive the subject through various perspectives revealing the beauty of it.

It provides guidance by the use of various self explanatory examples on how to make your site more usable for the users, the book provides proper organization of concepts and their interrelations with the support of illustrations, Analysis, examples and clear navigation. Making it not just informative but also enjoyable to read.

It have been tailored with respect to users perspective, the contents of the book are organised in such a manner that they could be related, and are easy to be navigated throughout the book which benefit both the beginner reader to go in a sequential manner as well as the expert in the subject who can refer a particular topic immediately.


For the convenience of the reader, this book has been divided into chapters, each chapter tackles a particular subtopics of User Interface Design and Experience and so here’s the menu for your knowledge feast:

Chapter 1 Introduction To Interaction Design:

Introduced to the basic concepts of interaction design and the user experience and provides a basis for all the other chapters, explaining the process of interaction design, it further discusses the contrast between interaction design & the user experience and a view of good and bad designs is also explained in this chapter.

Chapter 2 Understanding And Conceptualizing Interaction :

The chapter aims to create an understanding of the problem space and conceptualizing design, highlighting the concept of conceptual model and various cognitive aspects. It also explains social interaction and the emerging social phenomena using various examples. later on the chapter elaborate on the importance and the use of persuasive technologies.

Chapter 3 Data Processing :

The chapter describes the fundamentals that are required to establish requirements and also discusses it’s five key issues, further the chapter elaborates on techniques for data gathering and data analysis using various examples. It also teaches how to interpret and present the data. Various task description and task analysis details are highlighted in the chapter.

Chapter 4 Process Of Interaction Design:

This chapter presents the knowledge of interaction design process and provides introduction to prototyping and conceptual design, further the chapter also discusses the importance of interface metaphors and analogies.

Chapter 5 Design Rules And Industry Standards :

This chapter discusses why design principles play a vital role in interaction design. It provides proper standards, guidelines, golden rules, heuristics, and other ISO/IEC Standards that should be followed in order to achieve high usability. This chapter also covers principles to support usability.

Chapter 6 Evaluation Techniques And Framework:

The chapter focuses on Evaluation along with its types. Various solved Case Studies are also used to provide better understanding. The chapter also covers the concept of DECIDE Framework and Usability Testing. This chapter further discusses Heuristic Evaluation, Walkthroughs and various predictive models.