Dr. Tiwari has more than two decades of rich academic and industry experience in the area of Marketing and Strategic Management. He received his Ph.D. in Business Administration. His expertise includes marketing and related disciplines viz., Consumer Behavior, Strategic Management, Advertising Management and Brand Management, etc. To his credential, he has published/presented various papers at national and international journals/conferences of repute. He is also reviewer of some International and National journals. His area of interest is Consumer Psychology, Strategic Marketing and Brand Management.