Emerging Technologies in Global Business Environment : The use of modern technologies in business development and overcoming various obstacles, for instance, competition and not sufficiently high demand, is a common practice. The constantly updated sphere of innovation in the computer industry allows stakeholders to choose those products that are best suited for application in specific market conditions. Developers offer a large selection of software and various utilities that simplify business activities and facilitate more convenient control of overall operations. In this regard, it is necessary to consider the existing technologies that are used today to optimize entrepreneurial decisions and serve as effective support mechanisms. Today, for business purposes, various software components and applications are utilized to increase consumer activity, expand sales, and promote other significant objectives. The use of contemporary software makes it possible to organize activities in any business sector and increase the efficiency and quality of all associated procedures. Therefore, the assessment of the modern computer technology market and its role in conducting business is an essential practice for obtaining valuable information about new digital media and the principles of supporting business.