Digital Transformation: Navigating the Digital Shift

Name: Digital Transformation: Navigating the Digital Shift
SKU: 6209
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Dr. Bikramjit Rishi, Dr. Rajesh K Maurya

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Digital Transformation: Navigating the Digital Shift

Dr. Bikramjit Rishi, Dr. Rajesh K Maurya

Author	Dr. Bikramjit Rishi, Dr. Rajesh K Maurya

About the Book

Digital Transformation is presented as a comprehensive, practice-oriented guide that connects strategy, technology, operations, people, and governance across the enterprise. Drawing on years of teaching, research, and advisory work, the book moves beyond buzzwords to show how organizations translate digital and AI initiatives into measurable business value. It builds a coherent capability stack spanning data, analytics, machine learning, generative AI, and emerging agentic systems, and explains how these fit within modern architectures such as cloud, edge, and platform ecosystems. Readers are guided from foundations to execution, covering digital strategy, business model innovation, decision intelligence, process transformation, customer experience, and intelligent operations and supply chains. Dedicated chapters address cybersecurity, privacy, law, and responsible AI, ensuring risk-aware and compliant adoption. The book also emphasizes the human dimension such as culture, leadership, and skills along with sectoral playbooks and a practical roadmap for designing, governing, and scaling transformation programs. With conceptual depth and accessible explanations, it equips managers, students, and technologists to make informed trade-offs, design robust solutions, and deliver sustainable, value-creating outcomes in a rapidly evolving digital landscape. pedagogy features such as learning objectives, diagrams, managerial notes, case studies, and review questions reinforce application and classroom use. Flexible pathways support executive programs, MBA courses, and self-study, enabling readers to focus on foundations or advanced AI topics as needed.

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Categories: Engineering, Industry 4.0, Management

Description
Meet The Author

Description

SALIENT FEATURES OF THE BOOK:

Holistic Enterprise-Wide Framework
Presents a comprehensive view of digital transformation by integrating strategy, technology, operations, people, and governance into a unified approach.
AI-Driven Business Transformation
Explains how Machine Learning, Generative AI, and Agentic AI can be embedded across functions such as marketing, finance, HR, and operations to drive tangible outcomes.
From Foundations to Execution Roadmaps
Guides readers step-by-step from core concepts to real-world execution, including practical frameworks for designing and scaling transformation initiatives.
Business Value and Outcome Focused
Emphasizes measurable impact by linking digital initiatives to performance improvements, innovation, customer engagement, and revenue growth.
Comprehensive Coverage of Modern Digital Technologies
Covers cloud computing, edge, IoT, data platforms, automation (RPA), and digital ecosystems, ensuring relevance in today’s technology landscape.
Advanced Insights into Generative and Agentic AI
Provides in-depth understanding of LLMs, AI copilots, and autonomous agents, along with their enterprise use cases, risks, and governance.
Data, Analytics, and Decision Intelligence Focus
Equips readers to build data-driven organizations through analytics maturity models, dashboards, and AI-powered decision systems.
End-to-End Process and Customer Experience Transformation
Addresses process redesign, intelligent operations, supply chains, and AI-driven customer experience and marketing strategies.
Risk, Governance, and Responsible AI Integration
Covers cybersecurity, privacy, regulatory frameworks, and ethical AI principles, ensuring secure and compliant transformation journeys.
Practice-Oriented, Pedagogically Rich, and Industry-Relevant
Includes case studies, managerial insights, sectoral playbooks, and review questions, making it ideal for students, executives, and practitioners alike.

Dr. Bikramjit Rishi

Prof. Bikramjit Rishi is a Professor in Marketing at the School of Management & Entrepreneurship (SME) at Shiv Nadar Institution of Eminence (SNIoE) (Deemed to be University) – Delhi (NCR). He has spent nearly two decades making significant contributions to the success and growth of the marketing discipline. His research has been published in several A & B league journals such as the Asia Pacific Journal of Marketing & Logistics, Journal of Consumer Marketing, Journal of Global Information Management, Marketing Intelligence and Planning, Journal of Brand Management, Australasian Marketing Journal, Journal of Financial Services Marketing, Journal of Marketing Communications, Social Responsibility Journal, Journal of Promotion Management, Journal of Systems and Information Technology, Borsa Istanbul Review and VINE Journal of Information and Knowledge Management System. His cases are published and listed in Harvard Business School Publishing (HBSP), Ivey Publishing, Emerald Emerging Markets Case Studies (EEMCS), Asian Case Research Journal (ACRJ), Asian Journal of Management Cases (AJMC) and Emerging Economies Case Journal. He has also published several edited books on social media marketing, marketing research, and consumer behaviour and a textbook in the domain of social media marketing. He has been a faculty fellow at the doctoral consortiums supported by the American Marketing Association (AMA) and the Academy of Indian Marketing (AIM). He has designed and delivered many training programs on marketing for Hindustan Coca-Cola Beverages Limited (HCCBPL), Maruti Suzuki India Limited (MSIL), Apollo Tyres Limited, APL Apollo Tubes Limited, Jubilant Foods, and RITES Limited.

Dr. Rajesh K Maurya

Dr. Rajesh Kumar Maurya is a senior academician, researcher, and author with more than 23 years of experience in computer science education, research, and academic administration. He is currently an Senior Faculty at the NMIMS School of Mathematics, Applied Statistics & Analytics (NSoMASA), Mumbai, and a Ph.D. research guide in Data Science. Dr. Maurya holds a Ph.D. in Computer Science and a broad academic foundation including M.Tech (CSE), M.Phil (IT), MCA, MBA (Information Systems), and M.Sc (CS). His expertise spans Machine and Deep Learning, Generative AI, Cybersecurity, Spatial Analytics, and Digital Forensics.
Previously, he held several leadership roles, notably serving as Associate Professor and Associate Dean at DES’s Navinchandra Mehta Institute of Technology & Development, and as IT Administrator and Course Coordinator at S.K. Somaiya College. These roles reflect his commitment to shaping institutional growth and fostering learning environments. He has authored over 20 books with publishers such as Wiley and Dreamtech Press, covering topics from programming and compiler design to AI, cybersecurity, and digital literacy. He is a contributing member on Boards of Studies in multiple universities and plays a key role in curriculum development since 2005 to curriculum under NEP 2020 reforms.
In addition to his academic roles, Dr. Maurya serves as a technical consultant to IT firms and government agencies, including the Directorate of Forensic Science Laboratories, Government of Maharashtra. He is frequently invited as a resource person for Faculty Development Programs (FDPs), refresher courses, and national workshops on cybersecurity, AI, and data science. His involvement bridges the gap between theoretical instruction and practical, real-world application.
This book reflects his mission to empower learners, educators, and professionals with essential knowledge and tools for navigating the digital world securely and responsibly.