Principles of Digital Marketing: A Practical Approach

Name: Principles of Digital Marketing: A Practical Approach
SKU: 6136
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Dr. Bikramjit Rishi, Prof. Sourav Choudhury

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Principles of Digital Marketing: A Practical Approach

Dr. Bikramjit Rishi, Prof. Sourav Choudhury

Author	Dr. Bikramjit Rishi, Prof. Sourav Choudhury

Salient Features:

Comprehensive Overview: Gain a clear understanding of digital marketing’s evolution, significance, and its impact on modern business strategies.
Website Development and SEO: Learn the essential skills for creating effective websites and optimizing them for search engines to increase visibility.
E-mail Marketing Strategies: Discover best practices for crafting compelling email campaigns that engage audiences and drive conversions.
Pay-Per-Click Advertising: Explore the fundamentals of PPC advertising, including ad creation, bidding, and measuring ROI.
Social Media Marketing Insights: Uncover strategies for leveraging popular platforms like Facebook and Instagram to enhance brand awareness and customer engagement.
Influencer and Affiliate Marketing: Understand the power of influencer partnerships and affiliate programs in reaching new audiences and boosting sales.
Analytics and Optimization Techniques: Master tools and methods for web analytics to monitor performance, improve campaigns, and make informed marketing decisions.
Innovative Marketing Techniques: Dive into neuro marketing to understand consumer behavior, harness mobile marketing for on-the-go engagement, and leverage chatbots for enhanced customer interaction and support.

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Categories: Engineering, Management

Description
Meet The Author

Description

Principles of Digital Marketing: A Practical Approach -The book provides a comprehensive guide to digital marketing, covering the latest trends and best practices. It covers key aspects such as understanding your target audience, creating effective content, and leveraging data analytics to drive campaign success. The book also delves into digital marketing channels like SEO, PPC, social media, email, mobile, influencer, euro, programmatic and affiliate marketing, providing practical examples and case studies to illustrate each concept.

This is a valuable resource for marketers, business owners, and students looking to upskill in digital marketing. It equips readers with the skills to develop a comprehensive digital marketing strategy, create effective campaigns, and measure and optimize performance. With its focus on practical application and real-world scenarios, this book helps readers stay up to date with the latest digital marketing trends and best practices and prepares them for success in the ever-evolving digital landscape.

Dr. Bikramjit Rishi

Prof. Bikramjit Rishi is a Professor in Marketing at the School of Management & Entrepreneurship (SME) at Shiv Nadar Institution of Eminence (SNIoE) (Deemed to be University) – Delhi (NCR). He has spent nearly two decades making significant contributions to the success and growth of the marketing discipline. His research has been published in several A & B league journals such as the Asia Pacific Journal of Marketing & Logistics, Journal of Consumer Marketing, Journal of Global Information Management, Marketing Intelligence and Planning, Journal of Brand Management, Australasian Marketing Journal, Journal of Financial Services Marketing, Journal of Marketing Communications, Social Responsibility Journal, Journal of Promotion Management, Journal of Systems and Information Technology, Borsa Istanbul Review and VINE Journal of Information and Knowledge Management System. His cases are published and listed in Harvard Business School Publishing (HBSP), Ivey Publishing, Emerald Emerging Markets Case Studies (EEMCS), Asian Case Research Journal (ACRJ), Asian Journal of Management Cases (AJMC) and Emerging Economies Case Journal. He has also published several edited books on social media marketing, marketing research, and consumer behaviour and a textbook in the domain of social media marketing. He has been a faculty fellow at the doctoral consortiums supported by the American Marketing Association (AMA) and the Academy of Indian Marketing (AIM). He has designed and delivered many training programs on marketing for Hindustan Coca-Cola Beverages Limited (HCCBPL), Maruti Suzuki India Limited (MSIL), Apollo Tyres Limited, APL Apollo Tubes Limited, Jubilant Foods, and RITES Limited.

Prof. Sourav Choudhury

Prof. Sourav Choudhury, an IIM Ahmedabad alumnus, is a passionate marketer, trainer, and strategist. He currently serves as a Visiting Professor at IIM Mumbai (formerly NITIE) and an Adjunct Professor at S.P. Jain School of Global Management. Prof. Choudhury is also a research scholar PhD at IIM Nagpur and FPM scholar at ISBR Bangalore. His academic involvement extends to roles as a Visiting Professor at Narsee Monjee Institute of Management Studies and Research, Mumbai, and previously as an Assistant Professor of Marketing at N. L. Dalmia Institute of Management Studies and Research, Mumbai. Prof. Choudhury brings a wealth of industry experience, having worked with Nestle and McCormick for 32 years until 2018. He is now a Management Consultant specializing in marketing and the founder of Smarketing Strategy Consulting, a venture dedicated to supporting FMCG start-ups since 2018. Additionally, he founded The Digital Business School, which offers comprehensive training in digital marketing and other digital programs. He is also a coach, mentor, and module creator with Kraftshala, an online platform that provides B-School students with industry-relevant knowledge in marketing and sales. Prof. Choudhury further contributes as a trainer, coach, and mentor at MSMEx, a platform for MSME training and coaching, and YSI (Young Skill India), an AICTE-approved venture for skill development.