Dr. Deepak R. Gupta is an Assistant Professor in Marketing at NMIMS, NGASCE - School for Continuing Education, Mumbai. He practices and expounds the concept of Management. A passionate teacher, he has 15 years of experience in teaching. He brings practical life experiences to the classroom and relates them to management concepts in the simplest form possible. His interest lies in the area of Digital Marketing and he has completed many online courses in the same domain. He is also a NET/SLET qualified professional. He has also authored the book “Management T20”, as well as presented /published research papers in various national and international journals and conferences. When he is not teaching, he is reading, learning some new course or researching. He believes in the work hard; work smart philosophy.
The Marketing Analytics book is an insightful study resource for students who aim to excel in the field of marketing. The book covers all the major aspects of marketing analytics including pricing analytics, promotion analytics, forecasting, segmentation, retailing, marketing research and social media marketing. In addition, the book also explains the use of the software MS Excel to perform various functions required in the analysis of marketing, such as summarizing marketing data, forecasting demand and trends, determining the relative importance of different attributes of a product, and ascertaining customer lifetime value. After studying this book, the students will be able to understand and apply different concepts of marketing analytics in real-world business scenarios.
The Marketing Analytics book provides updated content about the different areas of marketing analytics in a simple and easy to understand language. In addition, various real-life case studies have been provided with each chapter to enable students gain insights into the application of marketing analytics concepts in the big companies across the globe. The content of the Marketing Analytics book has been developed to enhance the understanding of the complex concepts in marketing analytics. After studying the book, the students will be able to apply the marketing analytics tools and methods for designing effective marketing campaigns that serve the needs of both business organizations and customers