AI- Powered Digital Marketing: Applications, Cases, and Industry Perspective

About the Book

This book offers a comprehensive and contemporary exploration of how Artificial Intelligence is transforming digital marketing across industries. Beginning with the evolution of digital marketing and the emergence of AI in business functions, the book explains the foundations of AI technologies including machine learning, deep learning, natural language processing, computer vision, generative AI, and big data analytics. It further examines how AI enables marketers to better understand customers through predictive insights, segmentation, sentiment analysis, and personalized engagement strategies. The book provides detailed coverage of AI applications in content creation, SEO, advertising, social media, CRM, email marketing, and customer experience management. Through practical case studies featuring global brands such as Netflix, Starbucks, Coca-Cola, Amazon, HubSpot, and Nike, readers gain real-world insights into successful AI-driven marketing practices. In addition, the book critically addresses ethical concerns, privacy regulations, algorithmic bias, and the balance between automation and human creativity. It concludes with emerging trends and strategic frameworks for building future-ready AI-enabled marketing organizations.