Dr. Ashish Kumar Jha is an accomplished academician and industry expert, currently serving as Professor in Marketing Analytics and Quantitative Marketing at the Institute of Technology and Science, Ghaziabad. With a strong foundation in marketing analytics, Dr. Jha brings extensive expertise in areas such as price elasticity analysis, marketing mix modeling, probability-based forecasting, CRM scoring, choice modeling for pricing strategies, promotional effectiveness evaluation, in-market experimentation, and driver analysis for market research and loyalty programs.
Dr. Jha has authored more than 40 research papers published in prestigious international journals, including the Harvard Business Review (HBR). He has presented his research at various renowned academic and industry conferences, earning recognition for his analytical rigor and strategic insights.
Prior to his academic career, Dr. Jha served as a Research Analyst at CITI Group, where he provided data-driven insights and strategic recommendations to high-net-worth clients. He continues to engage with the corporate world as a consultant and corporate trainer, offering expert guidance in marketing analytics and digital transformation.
A passionate educator and mentor, Dr. Jha actively guides faculty and students in applying statistical and machine learning models to solve real-world marketing challenges. As a thought leader in social media analytics and digital marketing, he is committed to knowledge dissemination and frequently shares insights and trends through his professional social media platforms.