Dr. Nithya is an academician, researcher, and management professional with over 13 years of experience in teaching, research, and industry collaboration. Holding a Ph.D. in Management, she specializes in the areas of Marketing, Finance, Business Analytics, and Technology-Enabled Marketing. Her academic journey is marked by contributions to research publications, patents, curriculum development, and industry-oriented training initiatives.
With a keen interest in digital transformation and emerging technologies, Dr. Nithya's work focuses on the application of Artificial Intelligence, data analytics, and digital marketing strategies in contemporary business environments. In this book, she combines academic rigor with practical insights to explain how AI-powered technologies are revolutionizing programmatic advertising, audience targeting, and media buying. Her goal is to help students, researchers, and marketing professionals understand and harness the potential of intelligent advertising in the digital era.
Dr. Nithya currently serves as Assistant Professor (SG) at PSG Institute of Management, Coimbatore, India, where she continues to mentor future business leaders and contribute to research and innovation in management education.