Programmatic Advertising & AI-Powered AD Buying

Dr. John is Professor and Head of the Department of Management Studies at Dr. N.G.P. Institute of Technology, Coimbatore. With over two decades of academic leadership, he holds dual PhDs in Management and Psychology, alongside advanced qualifications in Computer Science, Educational Management, and Marketing Analytics.
A prolific scholar, Dr. John has authored 95+ research publications and 9 books, and holds patents in AI applications, digital marketing, and educational innovation. His research focuses on AI-powered marketing promotion, programmatic advertising, augmented reality in consumer decision-making, and IoT in retail supply chains.
He serves on editorial boards of leading journals, including Elsevier’s International Business Review, and has organized international conferences across Asia and Europe. Recognized for his pioneering contributions, Dr. John continues to inspire educators, researchers, and industry leaders in harnessing artificial intelligence for marketing excellence.

Dr. Nithya is an academician, researcher, and management professional with over 13 years of experience in teaching, research, and industry collaboration. Holding a Ph.D. in Management, she specializes in the areas of Marketing, Finance, Business Analytics, and Technology-Enabled Marketing. Her academic journey is marked by contributions to research publications, patents, curriculum development, and industry-oriented training initiatives.
With a keen interest in digital transformation and emerging technologies, Dr. Nithya's work focuses on the application of Artificial Intelligence, data analytics, and digital marketing strategies in contemporary business environments. In this book, she combines academic rigor with practical insights to explain how AI-powered technologies are revolutionizing programmatic advertising, audience targeting, and media buying. Her goal is to help students, researchers, and marketing professionals understand and harness the potential of intelligent advertising in the digital era.
Dr. Nithya currently serves as Assistant Professor (SG) at PSG Institute of Management, Coimbatore, India, where she continues to mentor future business leaders and contribute to research and innovation in management education.

Dr. Raies is an academician, researcher, and management professional with over a decade of experience in higher education, academic administration, and industry-oriented teaching. He holds a Ph.D. in Management and specializes in Human Resource Management and Organizational Behaviour, while also teaching marketing and other management-related subjects. His academic career spans institutions in India and abroad, with active involvement in teaching, quality assurance, research, and institutional development.
His research interests include emotional intelligence, job satisfaction, organizational commitment, consumer behaviour, HR analytics, and the application of artificial intelligence in management and education. He has published in Scopus-indexed and ABDC-listed journals, presented at international conferences, and has a patent under process in the area of AI-enabled research systems. In this book, Dr. Hamid combines academic rigor with practical insights to help readers understand contemporary business challenges and emerging technological trends, bridging the gap between theory and real-world application.
Currently, Dr. Hamid serves as Associate Professor at LEAD College (Autonomous) and is also associated with Nature Science Research and Innovative Centre (NSRIC Inc.) in academic and quality assurance roles. Through his teaching, research, and professional contributions, he remains committed to advancing management education, innovation, and student development.